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CREATIVE BRIEF
After Interviewing several historical re-enactors I found that communications means the world to them.Thats why I believe discord fills a unique need to this target audience. Discord is an instant messaging social platform. Users have the ability to communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities called "servers."
People Like...
Getting a chance to talk to all three of these Reenactors on a personal basis really helped us get to one conclusion
The Strategy :
Revitalize online communities by giving groups a more personal way to connect.
Discord is the best platform for connecting people with niche interests.
The crazy conversations don’t have to end , matter fact conversations this good shouldn’t end The people that get it, get it.
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