The Full Story
DEMIQ
Imagine a world where higher education isn't just a dry and mundane experience, but a vibrant and engaging journey that leaves a lasting impression. That's exactly the vision our client Roy Roach had when he dreamed up DEMIQ: a revolutionary approach to higher education that brings a human touch to the learning process. Working alongside a team of talented creatives in our agency called "The Mod" we brought Roy's vision to life and created a truly unique experience that redefines what it means to be in higher education. Say goodbye to the old, stale approach and hello to the dynamic, exciting world of DEMIQ.
The Brief
When we think about college, it's more than just cramming information into our brains. It's about forming real connections with our professors, ones that can last a lifetime.Exploring what makes then college experience truly special, and how we can tap into the insights of our unique audience to create something truly authentic. Because at the end of the day, it's those genuine moments of connection that make all the difference.
Objective​
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connect the people within higher education through modern means
Problem
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higher education has lost its humanity
Target
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students, educators, and faculty who are curious to learn from each other
Insight
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knowledge is their drug
Strategy
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human connections foster modern communities
But Who Are The "Brainiacs"?
Reclaiming The Name
We've dug deep and talked to students, faculty, and educators from all over the country, and what we found is that knowledge is the ultimate high for them. They crave learning, and they want to be around others who share their passion. But here's the thing - they're not satisfied with the traditional methods of higher education. They want something cooler, something more modern, something that truly reflects what they believe is important in today's world.
So how'd we do it?
We decided to take a modern approach and stick with Roys wish of a Bi- annual magazine that would be incorporated with Demiq so we went even further and mocked up an idea of just that accompanied with a podcast Called the "IQ" Pod
Hear a sneak peek
Front
Back
Take a Tour Of DEMIQ !
DEMIQs Modern look and feel on-line and on social media is geared to create a more engaging and connected community within higher ed